What is “trust” anyway?

Every successful relationship has mutual trust at its core. Trust is hard-earned and easily broken, but a conscious and deliberate commitment to maintaining its presence leads to positive behaviours such as clarifying expectations, identifying real needs and keeping promises.

In today’s marketplace, buying decisions are based on trust that is innately present at the individual, organisational, brand, product and service level. Extensive research in the neuroscience of trust reveals why we make the decisions we make, and how we can consciously make better choices.

This service provides the tools and support necessary for people to not only deliberately build and keep trust but experience it at a deeper level by implementing strategies that may include the following:

• The 3 Rs of Trust – Results, Retention and Relationships
• Creating a common language – moving from blame to collaborative relationship building
• Understand the complexity and layers of trust, because if you fail at one, you fail at all of them